"Our Guarantee to You," by Tom Larrison

Several years ago I listened to a friend deliver a talk on credibility. “Sales Integrity” was the title. He said that when he was an engineer, people listened to him, consulted him for decisions, and regarded him as the “expert” when assisting with sales opportunities. When he was managing a department, people expected him to actively participate in generating proposals, review system designs, and become part of the “sales team.” But when he accepted a position in sales, his perceived credibility and integrity went down the tubes!

The perception of sales people is often one of the “used-car salesman:” someone trying to push a product regardless of the needs of the customer. It is fashionable to present a product as a universal remedy without considering the unique requirements of each and every customer; all of these capabilities are provided in one shrink-wrapped box.

We at Crystal Computer Corporation believe that there is a better way. For almost 15 years, we have resisted the temptation to add to revenue at the expense of customer satisfaction. Those of us who participate in the sales process focus on the issues that are unique to each customer.

When you hear that “better than 95% of the capabilities of CrystalVision have been developed based on customer needs,” it’s true! We have learned from each customer by listening, asking questions, listening, learning, listening, developing, listening, delivering, listening, and supporting.

The sales process at Crystal is considered to be consultative. We consider ourselves experts at network management and control. However, we are not experts at your business. We have a lot of experience integrating our expertise into broadcast applications. We accomplish this by taking the time to listen to you and to learn and incorporate the internal processes that drive your requirements.

Our slogan features three words that we believe define Crystal Computer Corporation. These traits begin with and include the sales process.